Adwords CTR was low - Part 1 - by LocSea.com, Adwords Certified Partner, India

Adwords CTR was low -  Part 1 - by LocSea.com, Adwords Certified Partner, India

Australia Based First Aid, CPR and Workplace Training Group - LocSea.com optimized adwords for this company.

Problem: CTR was very low.
How did we resolve?
1. Core reason - Single Adgroup serving multiple purpose (different keywords serving different purpose covered in a single adgroup)  - Issue was resolved by splitting up the Adgroup into multiple adgroups by grouping specific keywords serving specific purpose (variation).  An adgroup should need to have only keywords that serves a specific purpose and specific variation.  Make sure your single adgroup has 2 to 15 keywords.  You may have more but I would suggest you to split it further down.

For example,
Say you have an adgroup "First aid and CPR Adgroup" that covers below keywords:
First Aid Training
First Aid Certification
CPR Training
CPR Certification
Basic life support training
Basic aid training

I would say these six keywords serve six different purpose and hence I would split these 6 keywords and form six adgroups.



Now you will have six adgroups.  Let's consider the new adgroup "First Aid Adgroup 1".  I have covered below keyword "First Aid Training".  Now you may want to introduce some more variation in this adgroup as below
First Aid Training
Training First Aid
+First +Aid +Training
and more that servers this group purpose and specific variation.

Continued ...  Part 2 & Part 3.


Balu & Latha
www.LocSea.com
Google Adwords Certified Partner