Adwords Negative Keywords by www.LocSea.com

Adwords Negative Keywords

It is a visa immigration company based out of UK.  When we verified the account, he was getting many irrelevant visitors clicking on his ads or relevant visitors clicking on wrong ads and landed into wrong landing page.  How did we resolve?  - by www.locsea.com

Step 1.  If you already have Adwords campaign running, you need to analyze user search terms that triggered your ads.  You need to analyze this data as frequent as possible (say every 3rd day).   How do you do it?

Go to adwords.google.com and login to your Adwords account.  Now click on your Adwords Campaign (Do not click on your "Display Network only" Campaign).   Click on Keywords Tab.  You will see "Keyword Details" drop down.  Choose "All" from the drop down.  It will take you to the "User Search Term" report.

Analyze every search term for relevancy.  If you think some of those search terms are not relevant, make a note of it.    Do this for all your campaigns.

For Example,

Campaign level Negative Keywords:

Australia Visa Campaign had these search terms triggering

jobs abroad
work abroad

These two search terms are not related to my campaign.   I added below keywords as Campaign level negative keywords

jobs abroad - as exact match type  (we can discuss about keyword match type (exact, phrase & broad) later)
work abroad - as exact match type
job - as broad type

Make sure to add more similar variation out of your irrelevant search terms and add it as campaign negatives with specific match types.  Please take extra care when you choose match types.  You need make sure your negative keywords do not block your relevant keywords from showing your ads.

Continues Here

Latha & Balu from www.LocSea.com