Adwords CTR was low - Part 3 - by LocSea.com, Adwords Certified Partner, India

Adwords CTR was low -  Part 3 - by LocSea.com, Adwords Certified Partner, India

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Australia based First Aid, CPR and Workplace Training Group - LocSea.com optimized adwords for this company.


Problem: CTR was very low. 
How did we resolve?


5. Try different Ads Position.  You may want to try position 3 and 4 especially.   This position provides better CTR and ROI.  Ofcourse your bidding strategy should be adjusted to try different ads position.



6. Try creating Ads with/without phone number, offer, price.   Please let the ads run for atleast a week before you take a call.  Monitor your Ads performance closely and pick up the best Ad.  Never stop introducing variation to your ads and monitoring those ads.

7. You should attract users by showing your Sitelinks and Location Extensions as part of their campaign.We can cover extensions topic at a later point.

8.  To Summarize, You should arrange your Campaign by grouping your keywords into small sets based on relevancy factor (Keywords, Ads, Landing page).  Your Ads position is also one of the factors.

Let's close this CTR topic for now.  We can start a new topic tomorrow "Google Adwords and Google Analytics Linking".



Balu & Latha
www.LocSea.com
Google Adwords Certified Partner