Adwords Quality Score - Tips by LocSea.com
Below points will help you achieve better Quality Score.
1. Make sure to split-up your Adgroup into multiple Adgroups by grouping specific set of keywords, ads and landing pages. To know more about this point, refer our article Adwords CTR was low.
2. Quality Score is purely based on relevancy factors. So do step number one first. Now it is your landing page which is going to make a difference. You may want to implement below suggestions by yourself.
3. To stress on some points, your adgroup should need to have keywords related to your landing page (choose correct landing page) and your ads should need to have your keywords reflected and describes what is listed in your landing page.
I believe I shared something that I remember for now. Will add more if I recall something related to this topic.
Thanks.
Balu
LocSea.com
Google Adwords Certified Partner.
Below points will help you achieve better Quality Score.
1. Make sure to split-up your Adgroup into multiple Adgroups by grouping specific set of keywords, ads and landing pages. To know more about this point, refer our article Adwords CTR was low.
2. Quality Score is purely based on relevancy factors. So do step number one first. Now it is your landing page which is going to make a difference. You may want to implement below suggestions by yourself.
- Make sure you have "Title" tag defined for every webpage and it should be unique and reflects your current page (you should select your keywords and include it in Title Tag). You may want to consider including your location if possible. Please limit your Title Tag to 70 characters (atleast have 60 characters).
- Make sure you have "Meta Description" tag defined for every webpage and it should be unique and reflects what is offered in your current page (make sure you include and describe your keywords and should be attractive). Please limit your Meta Description Tag to 155 characters (atleast have 140 characters).
- Make sure you have "Meta Keywords" tag defined for every webpage and you should include atleast 3 to 6 keywords (or short phrases (two or three words)). Make sure these keywords are reflected in your current page.
- Content is the key to your success. Make sure you include, describe enough and offer everything about your keyword(s) in your current page. Make sure your keyword density for the current page is proper. There many free tools available in the market to find your keyword density for specific page. Make use of it. Google it :).
- If possible, please follow white hat SEO for your website.
3. To stress on some points, your adgroup should need to have keywords related to your landing page (choose correct landing page) and your ads should need to have your keywords reflected and describes what is listed in your landing page.
I believe I shared something that I remember for now. Will add more if I recall something related to this topic.
Thanks.
Balu
LocSea.com
Google Adwords Certified Partner.
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