Adwords CTR was low - Part 2 - by LocSea.com, Adwords Certified Partner, India

Adwords CTR was low -  Part 2 - by LocSea.com, Adwords Certified Partner, India

Read Part 1

Australia based First Aid, CPR and Workplace Training Group - LocSea.com optimized adwords for this company.

Problem: Their CTR was very low. 
How did we resolve?
2. Core Reason 2 - Their Ads were pointing only to their home page - I fixed by pointing every ad in every adgroup pointing to specific landing page that servers the purpose.

For example ,
I direct visitors clicking an ad in Adgroup that contains "First Aid Training" keyword to the landing page that shows details about "First Aid training".
Similarly, direct visitors clicking  an ad in Adgroup that contains "CPR Training" keyword to the landing page that shows details about "CPR training".
Do not direct all visitors to home page always unless the keyword is relevant to your home page.

3. Reason 3 - Ads were generic.  It should not. - Every ad you create for every adgroup should contain keywords from that adgroup so that the user gets attracted by looking at their keywords reflecting in our ads.

4. Reason 4 - Ads were not reflecting unique selling proposition (USP) - I fixed by showing our client's USP in every ad.  For example, "Enroll online & get 10% off",  "Free First Aid Kit worth $9.95"

Continued....  Part 3.


Balu & Latha
www.LocSea.com
Google Adwords Certified Partner