Adwords Negative Keywords - Part 2 by www.LocSea.com

Adwords Negative Keywords - Part 2

Read Part 1 here

Adgroup level negative keywords
We received below search term for Australia Campaign -> "Skilled Worker visa" Adgroup  (client had many broad keywords in this adgroup)

Skilled Worker Visa australia
Worker holiday visa australia

The second keyword "Worker holiday visa australia" should actually go to another adgroup "working holiday visa".   You may block this by two ways

1. Using strict keyword match type for keywords used in these two adgroups  (we can discuss about keyword match type later)

2. Using Adgroup level negative keywords.  You may want to add "Worker holiday visa" & "worker holiday visa australia" & more combinations as Adgroup level negative keywords (for "Skilled Worker Visa" adgroup) with phrase or exact type based on your business requirement.  Or you may do so by adding "holiday" as Adgroup level negative keywords with broad match so that you block any phrase with holiday will be blocked.