Adwords Keyword Match Types - Which one should I use first?

1. When  you start your campaign, I would suggest you to use only keywords with "Exact" match type.  If you see enough traffic with exact match type then do not use other match types.

2. If you do not see enough traffic,  replicate your set of keywords and use "Phrase" match type for the second set

3. If you still do not see enough traffic, replicate your set of keywords again and append every keyword with a "+" (plus) symbol and change the match type to "broad".
For ex. say you have a keyword with a phrase match type listed below
Acer  Laptop

Now to use "+" broad match modifier, change your keyword to
+Acer   +Laptop
(note there is no space between your keyword and "+" symbol.  so you need to be careful when you type.)

When you use broad match modifier, it also looks for keywords that have Similar Meanings, Spelling Errors & Plurals (SMSEP) but it makes sure your ads will be triggered only when the user search term includes both keywords (or SMSEP)

You may also use it like this (say buy is not a mandatory term for you but the other two are)
+Acer  +Laptop  buy

4. If you still do not see it, then go ahead and replicate your set of keywords and just change the match type to "Broad" without any modifiers.


Thanks,
Latha & Balu
Balu@locsea.com
Latha@locsea.com

www.locsea.com
Google Adwords Certified Partner