Are you going to create your Adwords for your new business? Are you new to Adwords? Then you should follow this.
1. When you create your Adwords campaigns, you should choose "Search Network Only" Campaigns. 2. As a newbie, do not use "Display Network Only" or "Search and Display Network" Campaigns for your new Adwords Setup for your business. Why?
When you say "Search Network Only", Your Ads will be displayed only in Google Search and Search Partners websites only.
When you choose "Display Network Only" for your Adwords Campaigns, it will not be showed in Google Search & it will only be showed in Google Display Networks (other websites that has relevant content to your keywords and these websites uses Google Adsense to show Ads)
When you choose "Search and Display Network" for your Adwords Campaigns, it will be showed in Google Search & it will also be showed in Google Display Networks.
What happens when you show your ads in Display Network and what do you have to do? If you advertise in Display Network, you are in risk of losing your money by displaying your ads in irrelevant websites & unpopular websites with higher CTR for our ads (I'm not sure if I should call those websites as fraudulent websites). I have seen many such irrelevant websites that use Google Adsense to Display Network Ads (both text ads and image ads). Most of the time, I had to manually watch and remove almost 30% to 60% of the websites from displaying my display network ads.
As a newbie, you may want to first learn how to use Display network and then make use of it. Adwords Display Network is powerful network for your marketing if you use it after knowing the process otherwise you just waste your money. You may also want to learn about Managed Placements in Display Network before you take a call.
To start with I would suggest you to use "Search Network Only"Adwords Campaigns. I also suggest you to select only "Google Search" in Network Settings and disable "Search Partners". If you get enough clicks from Google Search, then just leave Search Partner disabled. This way you also have good CTR for your search campaigns. If you do not get enough traffic, then you may want to enable it and try.
Thanks
Balu,
Adwords Consultant in www.locsea.com
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