Digital Marketing Challenge

Digital Marketing Challenge

Answer these questions.

1. How do you find if people are searching for your business related keywords in Google?  How do you find the number of search happening worldwide for your business related queries and what are the various combinations they use to search for my business?

1.                Google Analytics

2.              Google Webmasters

3.              Google AdWords Keyword Planner

4.              Google Trends

2. How do I advertise image ads in Google Search?

1.               Google Trends

2.              Google Merchant Center

3.              Google My Client Center

4.              Google Analytics

3. Will I be able to list my Business in Google Maps?  How?

1.     Google Trends

2.    Google Merchant Center

3.    Google MyBusiness

4.    Google Maps

4. Will I be able to target and show ads to visitors visiting "Shopping Cart" page in my website? How?

1.               Use Google Analytics to collect re-marketing audience and use Google AdWords to target them.

2.              Use Google Webmasters to collect re-marketing audience and use Google AdWords to target them.

3.              Use Google Trends to collect re-marketing audience and use Google Analytics to target them

4.              Use Google MyBusiness to collect re-marketing audience and use Google AdWords to target them.

5. What is the use of Google AdWords My Client Center?

1.               To Manage multiple AdWords Accounts

2.              To create multiple website for your Business

3.              To Manage multiple Analytics Accounts

4.              Single Sign-on for all Google Applications

6. What is AdCenter?

1.               Google owned product

2.              Microsoft owned product

3.              AOL owned product

4.              Yandex owned product

7.  I would like to know if people in the age group of 25-35 are visiting my website?  How? Will I be able to target only this specific age group and show ads?

1.               Use Google Re-Marketing List and target using Google Display Network

2.              Use Google Webmasters and target using Google Display Network

3.              Use Google Analytics and Target using Google Display Network

4.              Use Google Statistics and Target using Google Display Network

Answer these questions and avail our Tamil Version of "Digital Marketing" course at discount of 99% off.  Email your answer to training@locsea.com and get the coupon code.

Note: Use this Internet Marketing / Digital Marketing Training Page to claim your coupon: 

http://dm.locsea.com/course/internet-marketing-digital-marketing/

Google Adwords Optimization Steps

Google Adwords Optimization

Let us have a look at key steps involved in optimizing your Google Adwords Search Campaigns.

Google Adwords Optimization Steps

Adwords Keyword Match Types - Which one should I use first?

1. When  you start your campaign, I would suggest you to use only keywords with "Exact" match type.  If you see enough traffic with exact match type then do not use other match types.

2. If you do not see enough traffic,  replicate your set of keywords and use "Phrase" match type for the second set

3. If you still do not see enough traffic, replicate your set of keywords again and append every keyword with a "+" (plus) symbol and change the match type to "broad".
For ex. say you have a keyword with a phrase match type listed below
Acer  Laptop

Now to use "+" broad match modifier, change your keyword to
+Acer   +Laptop
(note there is no space between your keyword and "+" symbol.  so you need to be careful when you type.)

When you use broad match modifier, it also looks for keywords that have Similar Meanings, Spelling Errors & Plurals (SMSEP) but it makes sure your ads will be triggered only when the user search term includes both keywords (or SMSEP)

You may also use it like this (say buy is not a mandatory term for you but the other two are)
+Acer  +Laptop  buy

4. If you still do not see it, then go ahead and replicate your set of keywords and just change the match type to "Broad" without any modifiers.


Thanks,
Latha & Balu
Balu@locsea.com
Latha@locsea.com

www.locsea.com
Google Adwords Certified Partner

Adwords Display Network, Search Partner, Search Campaigns - Basic Setup Tips by LocSea.com

Are you going to create your Adwords for your new business?  Are you new to Adwords?  Then you should follow this.

1. When you create your Adwords campaigns, you should choose "Search Network Only" Campaigns.  2.  As a newbie, do not use "Display Network Only" or "Search and Display Network" Campaigns for your new Adwords Setup for your business.  Why?

When you say "Search Network Only", Your Ads will be displayed only in Google Search and Search Partners websites only.

When you choose "Display Network Only" for your Adwords Campaigns, it will not be showed in Google Search & it will only be showed in Google Display Networks (other websites that has relevant content to your keywords and these websites uses Google Adsense to show Ads)

When you choose "Search and Display Network" for your Adwords Campaigns, it will be showed in Google Search & it will also be showed in Google Display Networks.

What happens when you show your ads in Display Network and what do you have to do?  If you advertise in Display Network, you are in risk of losing your money by displaying your ads in irrelevant websites & unpopular websites with higher CTR for our ads (I'm not sure if I should call those websites as fraudulent websites).  I have seen many such irrelevant websites that use Google Adsense to Display Network Ads (both text ads and image ads).   Most of the time, I had to manually watch and remove almost 30% to 60% of the websites from displaying my display network ads.  

As a newbie, you may want to first learn how to use Display network and then make use of it.  Adwords Display Network is powerful network for your marketing if you use it after knowing the process otherwise you just waste your money.    You may also want to learn about Managed Placements in Display Network before you take a call.

To start with I would suggest you to use "Search Network Only"Adwords Campaigns.  I also suggest you to select only "Google Search" in Network Settings and disable "Search Partners".  If you get enough clicks from Google Search, then just leave Search Partner disabled.   This way you also have good CTR for your search campaigns.  If you do not get enough traffic, then you may want to enable it and try.

Thanks

Balu,

Adwords Consultant in www.locsea.com

Google Adwords Certified Partner

Adwords Quality Score - Tips by LocSea.com

Adwords Quality Score - Tips by LocSea.com


Below points will help you achieve better Quality Score.

1.  Make sure to split-up your Adgroup into multiple Adgroups by grouping specific set of keywords, ads and landing pages.  To know more about this point, refer our article Adwords CTR was low.


2.  Quality Score is purely based on relevancy factors.  So do step number one first.  Now it is your landing page which is going to make a difference.   You may want to implement below suggestions by yourself.

• Make sure you have "Title" tag defined for every webpage and it should be unique and reflects your current page (you should select your keywords and include it in Title Tag).  You may want to consider including your location if possible.  Please limit your Title Tag to 70 characters (atleast have 60 characters). 
• Make sure you have "Meta Description" tag defined for every webpage and it should be unique and reflects what is offered in your current page (make sure you include and describe your keywords and should be attractive).  Please limit your Meta Description Tag to 155 characters (atleast have 140 characters). 
• Make sure you have "Meta Keywords" tag defined for every webpage and you should include atleast 3 to 6 keywords (or short phrases (two or three words)).  Make sure these keywords are reflected in your current page.  
• Content is the key to your success.  Make sure you include, describe enough and offer everything about your keyword(s) in your current page.   Make sure your keyword density for the current page is proper.  There many free tools available in the market to find your keyword density for specific page.  Make use of it.  Google it :). 
• If possible, please follow white hat SEO for your website.

3. To stress on some points, your adgroup should need to have keywords related to your landing page (choose correct landing page) and your ads should need to have your keywords reflected and describes what is listed in your landing page.

I believe I shared something that I remember for now.  Will add more if I recall something related to this topic.

Thanks.

Balu
LocSea.com
Google Adwords Certified Partner.

Adwords Negative Keywords - Part 2 by www.LocSea.com

Adwords Negative Keywords - Part 2

Read Part 1 here

Adgroup level negative keywords
We received below search term for Australia Campaign -> "Skilled Worker visa" Adgroup  (client had many broad keywords in this adgroup)

Skilled Worker Visa australia
Worker holiday visa australia

The second keyword "Worker holiday visa australia" should actually go to another adgroup "working holiday visa".   You may block this by two ways

1. Using strict keyword match type for keywords used in these two adgroups  (we can discuss about keyword match type later)

2. Using Adgroup level negative keywords.  You may want to add "Worker holiday visa" & "worker holiday visa australia" & more combinations as Adgroup level negative keywords (for "Skilled Worker Visa" adgroup) with phrase or exact type based on your business requirement.  Or you may do so by adding "holiday" as Adgroup level negative keywords with broad match so that you block any phrase with holiday will be blocked.

Adwords Negative Keywords by www.LocSea.com

Adwords Negative Keywords

It is a visa immigration company based out of UK.  When we verified the account, he was getting many irrelevant visitors clicking on his ads or relevant visitors clicking on wrong ads and landed into wrong landing page.  How did we resolve?  - by www.locsea.com

Step 1.  If you already have Adwords campaign running, you need to analyze user search terms that triggered your ads.  You need to analyze this data as frequent as possible (say every 3rd day).   How do you do it?

Go to adwords.google.com and login to your Adwords account.  Now click on your Adwords Campaign (Do not click on your "Display Network only" Campaign).   Click on Keywords Tab.  You will see "Keyword Details" drop down.  Choose "All" from the drop down.  It will take you to the "User Search Term" report.

Analyze every search term for relevancy.  If you think some of those search terms are not relevant, make a note of it.    Do this for all your campaigns.

For Example,

Campaign level Negative Keywords:

Australia Visa Campaign had these search terms triggering

jobs abroad
work abroad

These two search terms are not related to my campaign.   I added below keywords as Campaign level negative keywords

jobs abroad - as exact match type  (we can discuss about keyword match type (exact, phrase & broad) later)
work abroad - as exact match type
job - as broad type

Make sure to add more similar variation out of your irrelevant search terms and add it as campaign negatives with specific match types.  Please take extra care when you choose match types.  You need make sure your negative keywords do not block your relevant keywords from showing your ads.

Continues Here

Latha & Balu from www.LocSea.com