Google Adwords and Google Analytics Linking
Client: Australia based Hosting Company that sells Dedicated Server Hosting, Virtual Dedicated Server Hosting & Co-Location (Data Center) Hosting to their customers
Issue: Adwords and Analytics linking was not proper and hence Adwords data was not populated in Google Analytics. Conversions from Analytics was not showing (not imported) into Adwords.
How did we resolve this from www.LocSea.com, Adwords Certified Partner?
Step 1. Check every page source of your website for Google Analytics code. Make sure you have Analytics code pasted only once (no duplicates) and the code is proper. Compare it with your Analytics Code. I would suggest delete all your Analytics code, then copy and paste it from your Analytics Application (follow this strictly). I would suggest pasting your analytics just before </head> (not on the <Body> section) - especially if you have e-commerce website and you are tracking revenue information. Again make sure you do not have any duplicates of your analytics code. This occupies your loading time as well as it confuses.
Step 2: I would suggest you to have an account that has administrator access to both Google Adwords and Google Analytics. Don't worry if you have two different accounts for Adwords & Analytics but you should need to have administrator access.
Step 3: Login to your Google Adwords account with the ID that has "administrator" access.
Step 3. Go to "My Account" -> Preferences. Under "Tracking", Click Edit and enable "Destination URL Auto Tagging".
Step 3. Now Click on the Menu "Tools and Analysis" -> Google Analytics (if you have different account for Google Analytics, go to analytics.google.com and login with your ID), Now expand all + symbols and click on your website listed there.
Step 4. Now Click on "Admin" tab on the top right. Now Click on Tracking Info Tab. Please make sure Adwords Campaigns check box is enabled. Make sure to save it.
Step 5. Now come back to Profiles Tab. Click on your "Website link". Go to Profile Settings and make sure Under Adwords Cost Source Settings -> The Administrator email ID is enabled. Make sure to click Apply button.
Step 6. Now Click on "Your Website" link next to "Account List" on the top. (it will be like this Account List > "Your Website Name" > "Your Website Name" - click on the first "Your Website Name" next to Account List)
Step 7. Click on Data Sources Tab and Click on "Link Accounts" button and make sure Auto-Tag is selected and choose "Your Website" by enabling the checkbox from the drop down.
Step 8. Go to Account Settings Tab and verify if you have already enabled Data Sharing Settings (both check boxes should be enabled). If not enable and click save.
Continued Part 2....
Latha & Balu from www.LocSea.com
